
Branding Basics with Claire Sakaoka
“Branding’s not this big nebulous thing. It indicates how people feel about the company and how the public sees you in the public domain, whether it be digital, word-of-mouth, all of those things create your brand. In the world we live in today, your social and digital proof is really everything.” Claire Sakaoka, Owner and Chief… ( read more )

Take Control of Your Future with Ken Rusk
“Beyond your bills, beyond next month, why are you here? What are you trying to build for yourself? You’re much more in control of your future than you think you are. You just have to give yourself the confidence and the courage to recognize that.” Ken Rusk, Rusk Industries and Author of Blue Collar Cash Choosing… ( read more )

Solving the Housing Shortage with Respect with John Delia Jr.
“People are just looking for dignity, respect, and quality housing. So, when you put that quality product on the market, we have more than enough qualified tenants who move in.” John Delia Jr, Green Monkey Builders and Housing Joint Venture Housing, specifically affordable housing, is a pressing concern for people worldwide. A house is more than… ( read more )

Reach your Customers through Emotion with Andrew Olsen
I decided early on that I wanted not just to have a job, but I wanted to have something a lot bigger than that. I wanted to have impact. I’ve learned that in 100 out of 100 instances, it’s always an emotional story that connects to that person’s heart that drives them to want to… ( read more )

The Power of Relationships in Construction with Craig Webb
You need those relationships. You need Joe at the lumberyard to help you because you were either bad at ordering or you forgot to order things. And meanwhile, Joe at the lumberyard needs Hank at the manufacturing site. Relationships are absolutely vital.” Craig Webb, Webb Analytics Like so many other facets of life, construction works best… ( read more )

Modular Construction and Affordable Housing with Steven Haylestrom
“There’s no doubt in my mind, no doubt whatsoever, that a modular project is going to have a higher degree of quality than a conventional project. Modular allows even a small manufacturing facility to produce, you know, 100 homes in a year.”- Steven Haylestrom, The Modular Solution/Rise Up Modular Construction is an ancient profession with deep roots… ( read more )