Wolf Richter – Making Sense of Economic Madness
2021 has been a difficult year, to say the least. Faced with chip shortages, a global pandemic, container ships stuck at port, and record inflation, many businesses closed their doors or seized the opportunity for growth. As we continue our lives, things are ripe for change. We may work from home, interacting with coworkers via… ( read more )
Ed Macnab – Printing Your Next Home
A lack of affordable and attainable housing affects people worldwide and the situation has escalated in North America. As the housing market has spiraled out of the hands of the people, companies are exploring alternative solutions. Additive manufacturing, specifically 3D printing, creates an object by adding layers of material via machine. Typically used for small… ( read more )
Jeff Chatterton – Empathy in Times of Crisis
When a problem arises, our first response is often defensive. We lash out, ignoring the other party’s feelings and exacerbating the situation. When a corporation encounters a public problem, a product recall, major complaint, or HR disaster, they can’t afford to be defensive. Crisis communicators step into these messy situations, coaching CEOs, preparing statements, and… ( read more )
Kiki Redhead – The Power of Color
Color is a choice more complex than hue, as Kiki Redhead and Sherwin Williams know well. Different colors have different meanings, evoke individual emotions, affect perceptions, and even affect a product’s longevity. Colors follow a process from analysts to designers, to chemists to companies, out to salespeople and customers. A color choice says something about… ( read more )
Jordan and Mason Burchette – Finding Hope through Adversity
We all deal with adversity, but an unexpected diagnosis was harsh news for Jordan and Mason Burchette. Mason, 25, was diagnosed with testicular cancer after his first visit to the doctor in nearly a decade. Surprised that he was at risk at his young age, Mason questioned the legacy he would leave behind. After enlisting… ( read more )
Gary Fleisher – Opportunities in Off-site Construction
As material and worker shortages continue, the construction industry has a secret weapon. Off-site construction, making modular buildings in a factory. Projects are flexible and much safer to build off-site. With modular components, a building can be transported and assembled rapidly, without the need for highly skilled workers. Modular buildings are ubiquitous and will only… ( read more )
