Gamifying the Construction Process with Mary and Jason Sturgeon
Construction is a stubborn field. People are content to maintain tradition, rarely questioning decades-old processes despite the possibility of greater success with new ideas. Unfortunately, this rigidity excludes many potential change agents from sharing their unique perspectives. If we can embrace diversity in thought and personnel, our industry will flourish in ways it never has…. ( read more )
Casey Grey – Conscious Construction for a Better Future
Consciousness is awareness both of oneself and one’s surroundings. In construction, this manifests as a proactive choice to consider the environment, client concerns, costs, and everything making up a new building or renovation. It also means choosing to form an open, honest relationship between everyone involved in a job, from contractor to architect, every step… ( read more )
Tony Trapp – Career Centers Trump College
Despite the consistent messaging that every student should go to college, technical schools have continued to provide opportunities for training and a path for gainful employment. As opinions shift, many students find fulfillment and pride in their career through career technical education. Offering a chance to join the workforce sooner by developing their skills, career… ( read more )
Robert August – Upcoming Construction Trends
Change is the one constant in the construction industry. No matter how hard people, companies, and procedures resist change, consumers demand novelty. They want the new, the colorful, the innovative. These desires shape trends, only further influenced by a multitude of external factors. For example, health is a pressing concern, and technology continues to make… ( read more )
George Smart – Perserving Modernist Architecture
Modernist architecture snuck into the public view with homes, commercial buildings, and museums, the most famous of all being Fallingwater. Although many people may struggle to identify examples of Modernism in their area, many know Frank Lloyd Wright, Frank Gehry, the Louvre, and the Guggenheim. We owe several of today’s residential conventions to Modernist thought,… ( read more )
Kevin McKenzie – A.I. and the Future of Home Improvement Marketing
Traditional marketing praises door-to-door sales, traditional advertising channels like radio and flyers, and a high quantity of leads. Modern marketing leverages social media, search engines, and customer data to find the best leads, advertise at the right time, and tailor copy for any audience. The real hero of modern marketing is data collected from user… ( read more )
